Back in December 2015, the team at Schwarzman Export Import Co. reached out to us to photograph their new line of leather jackets at their Lakewood, NJ headquarters.
South Jersey Product Photography
Schwarzman Export Import Co. (SEICO) is a family-owned supplier of military surplus and wholesale clothing based out of Lakewood, NJ, near Joint Base – Mcguire-Dix-Lakehurst. They recently purchased the John Ownbey Company, a compelling brand with a rich history of military manufacturing in the US, and they were looking for some product photography to accompany the launch of their newly-manufactured leather jackets.
NJ Commercial Photographer
Impressed with our commercial work, they decided to get in touch with us for a quote. We love these types of sessions, and we’ve worked in photographing garment lines for other organizations as well for catalogues, websites, etc. We were happy to provide them a quote, and after some careful planning we were able to set a date for the commercial session.
South Jersey Photo Studio
One of the things that particularly impressed the SEICO folks was the “ghost mannequin” effect they had seen in some of our previous work which makes it look as if the garment is floating. It’s a look that can be achieved in a number of ways, but to be totally candid, we’ve never had the luxury of a custom, high-end fashion ghost mannequin to pull it off. Instead, we rely on a few of the tricks we have up our sleeve to get a really awesome final product for our clients.
NJ Professional Photographers
In the end, the photos came out terrific, and the SEICO team was really happy with the final product. They were particularly eager to have something great as this was a big product line launch for them, so we were glad to provide something they loved. A few weeks later, a member of their leadership team followed up to offer us some kind words and let us know that the product listings were live! Very cool!
Here’s some of the photos from our session, along with a screenshot of their online store!
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