Robern – New Jersey Commercial Photographer

Back in early August this year, the marketing folks at Robern over in Bristol, PA reached out to us about doing some commercial photography.  For those of you who don’t know them, Robern is a subsidy of the Kohler Company and a creator of residential storage solutions such as cabinets, vanities, mirrors, lighting, and accessories.  As one of Kholer’s premium brands, these are the guys that manufacture the really high-end stuff.

The first thing that came to mind when I received their email was that they were probably reaching out for someone to do some commercial interiors work, since we’re really well known for our architectural & interiors photography in the area.  However, this actually wasn’t the case.  Kohler does all that work internally.  In fact, if I remember correctly, all of their product photography is done in some mega-facility out in Wisconsin, by a team of photographers who work directly for Kohler.  They almost never hire outside photographers for commercial work.

In this case, however, they were looking for someone on short notice to create a set of images of the factory workers building the product and the materials used.  They were looking for the photos to really put a spotlight on the high-quality materials & impeccable craftsmanship of the products, sort of  in the same way companies like Shinola out of Detroit have marketed themselves.  I thought this was very cool, but their email indicated that they needed the images by the end of the week.  It mentioned the first round of marketing pieces was going to print ASAP!  (FYI… it was Monday!)  Wow… talk about short notice for a full set of commercial images!

Luckily, I had some availability left that week to fit in the shoot, and I wasn’t worried about turn-around & post-production for the images, as we are typically lightening fast in getting our clients their images.  After discussing the exact scope of the project and providing our estimate for the work, I was headed out to Bristol, PA to take care of business!

The project was quite unique, and I always enjoy a change of pace and a little bit of travel.  After a meeting with the art director to look over some of the marketing materials and get an idea for some of the layouts in which the images would be used, we headed to the manufacturing area.  The shoot wound up being a pretty long day, but it was cool to meet some of the folks doing the manufacturing and to tour the facility.  Throughout the entire day, I was carefully guided by folks on the marketing team to ensure I didn’t wander into any areas where proprietary designs or materials were being used.  Robern and Kohler are very private companies, and it was very important that I didn’t photograph anything that might fall into the hands of competitors or see anything proprietary.

Overall, I enjoyed the project, and of course, we had the images over to the folks at Robern on well ahead of schedule!  And we’re talking about the big files here… the giant, un-compressed commercial ones!  Here’s some of the shots from the session!

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Connect with S18 Photography!

A great company needs great commercial photography… Drop us a line!

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Psychotherapist Desiree – NJ Headshot Photographer

As a photographer, I’ve really been fortunate to work with a great deal of really interesting people.  Desiree was no different, and I was really glad that she reached out to us for some headshots back in September.  Desiree is a psychotherapist at a counseling center, and she also works as a renal social worker at a center that provides dialysis services.  She booked a session with us, and I just remember her having a really great, radiant smile.

I decided to photograph her on a light-colored blue background that we had just gotten in the studio, because I really just thought her images would pop against it.  We got right to work, and her terrific personality & smile really came to life in front of the camera.  I enjoyed working with her, and getting to know a bit about what she does.  If I remember correctly, we talked a bit about the work she does as a renal social worker in providing folks with dialysis.  She explained that the individuals she works with were basically at the end of their lives, and part of her job was to ensure that they had the highest quality of life possible while they were still alive.

Wow!  Talk about a meaningful job, with a lot of impact.  Between this, and her work as a counsellor, she does some really fulfilling work.  I mentioned to her that she should be proud.  I feel it’s really important to spend our time at work doing something that we feel is meaningful.  Part of the reason I left my day job years ago was that I didn’t want to spend the rest of my life doing paperwork in a cubicle, churning files & not ever seeing the fruits of my labor.  For me, I wanted to find something more satisfying, and I could certainly go on and on about the journey that lead me to photography.  I really felt like I connected with Desiree when we talked about this stuff, and the things she described to me seemed really meaningful.

As for the session, I had no trouble getting her comfortable, engaged in the session, and letting some of her great personality come through in her photographs.  Here’s some of the images from her session!

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I threw in a free black & white image for her, since she was a good sport!

Connect with S18 Photography!

If you’re looking to book one of our legendary portrait or headshot sessions… Drop us a line!

And be sure to stay in touch!  Connect with S18 Photography on FacebookGoogle +Twitter, and Pinterest!

Branding Packages

Also, be sure to check out our newest offering… The Branding Package, an awesome way to refresh your image & kick your business into high gear moving into the new year!  If you haven’t already read about them, click here to find out more information!

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Branding Packages – NJ Commercial Photographer

Have you ever wondered why some businesses flourish and expand, while others seem to plod along as if they were perpetually in a hamster wheel?  While there’s certainly a lot of things that go into the equation, one of the keys is that smart businesses understand the importance of building their brand.  For those of you who don’t know, branding is when a business portrays a consistent message that frame’s the customer’s mindset about their company.  Through this consistent brand messaging, folks are able to picture exactly what to expect when they work with a company, and they have an understanding about what makes them unique, differentiating them from the rest of the pack.

So, why am I rambling about this?  It’s a photography blog, after all…

Simple.  In the last few months of each year, and leading into the first few months of the new year, I always joke that it’s Headshot Season!  Leading into the new year, individuals & businesses know that it’s time to refresh their image a bit and gear up for the next year.  Getting a fresh headshot is often one of their first stops.  During this time, we always get a ring from our larger corporate clients about new employees, etc.  It’s a terrific time of year!

Well, this year, I’ve decided to take things one step further by offering our very first package focused on refreshing your brand for the new year.  At S18 Photography, we’re proud to introduce “The Branding Package.”

More than just a new headshot, The Branding Package is focused on refreshing how customers see your business going into the new year.  It’s awesome & affordable, and we’re really happy to be rolling it out!  We’ve really packed a bunch into this one!  Check out the details below!

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 The Branding Package – $400

A full hour, custom session & 10 Commercial Images for your business.

Includes:

  • 2 of our legendary headshots (10 proofs to select from)
  • 3-5 environmental portraits –  you doing what you do best, in your environment
  • 3-5 images of your business location
  • Free consultation over the phone to discuss details of your custom session
  • Sessions will take place at a single, agreed-upon location (usually your place of business)

Session fee covers up to 2 individuals, $50 for each additional individual.  Extensive travel or special requests & add-ons may require additional fees. 

Added Bonuses

(Here’s where things get awesome…)

We really want to take this to the next level, and we’re willing to leverage anything we can to help you to separate yourself from the rest of the pack.  So, here is what else we’re going to do for you…

We’re going to create a custom blog post about your session & link back to your business page, giving you exposure to our MASSIVE web presence.

  • Each of our 3 websites receives between 50-100 views every day.  That’s a lot of visibility!
  • Our carefully-cultivated social media ecosystem consists of dozens of sites & platforms, filled with engaging media content. We have 1,000s of regular followers, many who interact with our content & pass it on.  We have followers on platforms you probably haven’t even heard of!
  • People know that when you choose to work with S18 Photography, you choose quality!

Oh, and don’t forget that you are walking away with 10 commercial images for your business! icon smile Branding Packages   NJ Commercial Photographer

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Connect with S18 Photography!

If you’re looking to book one of our legendary portrait or headshot sessions… Drop us a line!

And be sure to stay in touch!  Connect with S18 Photography on FacebookGoogle +Twitter, and Pinterest!

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Bayberry Homes – NJ Architectural & Interiors Photographer

A few weeks ago, I spent four days down in Middletown, Delaware doing some architectural and interiors photography at Bayberry Homes – a pair of new communities by builder Blenheim Homes.  The development consisted of 2 main sub-divisions, North and South, the latter being an adult (55+) community.  If I remember correctly, one side had around 1,200 homes and the other would have around 1,500 once completed.  It was a massive development to say the least, and the commercial photography project was pretty ambitious.  They were looking for 100+ commercial images from 9 model homes & a handful of community amenities.  The folks at Blenheim contacted us about the project for an estimate, and we were eventually chosen over 5 other top architectural photographers for the job (including one with whom they had a long-standing relationship).  Very cool!  We were pretty excited to get things underway!

As a quick aside…

This project coincides perfectly with the timing of some other changes we’ve been rolling out here at S18 Photography.  We recently decided to roll out a companion site, S18 Architectural, to best serve our clients in need of ultra-premium architectural & interiors photography.  This new site features only our highest quality work of carefully-composed, expertly-lit architectural imagery, uniquely suited for builders, architects, and interior designers.  Here, we’ll soon be showcasing some really great architectural photography sessions we’ve had over the past 6 months, and future sessions we have scheduled.  We hope you’ll head over & check it out!

Fans of our real estate photography will still find posts from our real estate sessions here on our main site.  This photography is best suited for real estate agents, home-owners, & flippers in need of an economical solution for stunning photos to market their property listing.  Our real estate photography is better suited as a value offering for these folks in need of premium imagery with far less commercial usage rights…  usually just for the term of the real estate listing.  The emphasis is on speed & value while still providing our clients with the highest quality photography possible.

If you’re interested in more details on the differences between real estate photography and architectural photography, head over to the Comparison page on S18 Architectural!

Back to our sessions in Delaware… 

Yes, the project was ambitious and filled with challenges, but things went off without a hitch!  Below is one of the images from the project.  Click on the image to head over to the blog post on S18 Architectural where we’ll be showing off the rest of the sneak peek images from our sessions in Delaware.  And, of course… be on the lookout for many great upcoming posts there as well!

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Click to see more sneak peeks from our architectural & interiors photography sessions at Bayberry Homes.

Connect with S18 Photography!

Are you a real estate agent, flipper, or homeowner & need professional photos for your real estate listing?  (A.K.A. – Sell the house quicker for more money.)  Drop us a line!

And… If you’re an architect, interior designer, or builder in need of only the highest quality commercial photography, swing by our Architectural & Interiors Photography site to find out more information.

And be sure to stay in touch!  Connect with S18 Photography on FacebookGoogle +Twitter, and Pinterest!

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Financial Advisor Frank – NJ Portrait Photographer

A few weeks back, I got a call from Frank, Vice President & financial advisor over at Brandywine Benefits Group in Cherry Hill, NJ.  He was looking for some images of himself to go along with a series of updates they were doing to the company website.  Alongside some professional shots, he wanted some photos of him that showed off something personal, his passion for playing guitar.  He figured the latter would allow him to connect with potential clients on a more personal level than simply a set of professional images.

Whether a simple headshot or a more complex portrait, it’s important to me that the images I create portray genuine expressions and connections.  I also love when the photos allow the viewer to get a glimpse into the subject’s personality, showing a bit of who they really are.  I was definitely excited to work with Frank, but the last thing I wanted to do was produce some boring, cookie-cutter studio shots of a wide-eyed guy holding a guitar.  I had to do better than this!

Although I didn’t have the luxury of photographing Frank playing a live show, I could certainly make some portraits that really showed him connecting with his passion.  I came up with a boatload of ideas to serve as a jumping-off point for the session, and things really sailed along as we went.  In the end, working with Frank was a pleasure, and we were able to come up with a really nice set of images, showing him in both a personal & professional light.  Here’s a handful of images from his commercial portrait session.

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Connect with S18 Photography!

If you’re looking to book one of our legendary portrait or headshot sessions… Drop us a line!

And be sure to stay in touch!  Connect with S18 Photography on FacebookGoogle +Twitter, and Pinterest!

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