How We Can Get You Noticed #1 – NJ Commercial Photographer
Today we’re kicking off a new series of blog entries, dedicated to showing potential clients a little more of what we’re all about and how we can help get them noticed. These posts will show off some of what it is we do and offer ideas on how we can help you build your brand.
Commercial Portrait Photography
Let’s start off simple, and we’ll get to some of our more complex sessions in future posts. We’ll begin with commercial portraits. Now these aren’t family portraits or photos of your children on the beach. (Nope, that’s our sister brand, S18 Newborns.)
Commercial portraits can be something used to build your individual brand, like headshots or a suite of branding images, or they can be something used to promote a company or it’s products, such as in an ad campaign.
At S18 Photography, we do a tremendous amount of commercial portrait photography, and our sessions run the gamut of these. We’ve had the privilege of working with individuals and companies from across the country to help them realize their vision. Here’s a few examples of different types of commercial portraits we’ve done below along with sample images.
Headshot Photography Sessions
Our legendary headshot sessions are about as polished an image as you can get to show off your best self. Whether you need a simple image for social media or something for a corporate biography, our headshot sessions are the way to go. A lot of c-suite executives come to us looking for a variety of images… some more formal for their client-facing bio, and some more casual for internal memos to employees, etc.
The benefits of investing in your personal brand are almost endless, and people do business with others they know like and trust. If you want to be taken seriously as a professional, you’ll skip the selfie and get a great headshot!
Our more extensive commercial portrait sessions for individuals typically involve consulting with our clients about the type of image they are looking to portray and creating a custom set of images that communicates the vision of their brand. These are awesome sessions for someone who is looking for more than a simple headshot. Often times, clients who contact us for these are the face of a brand, company owners, a product spokesperson, or business leaders who need to connect with the public.
Our approach to these is really unique, and our clients are thrilled with the host of images that we can provide for a variety of media channels. These are also some of our favorite sessions, as the nature of our approach lets us really get to know some terrific people!
Catalogues & Ad Campaigns
Marketing directors and other individuals who handle branding for a company’s products or services typically contact us for this type of thing. These sessions are typically specific, and usually involve larger companies that want to make sure they can hire a photographer they know they will be able to count on. We’ve done catalog shoots for companies, shot ad campaigns for others, and even shot campaigns aimed at emphasizing employee craftsmanship for company brochures. These sessions can be larger, logistically complex, and involve bigger budgets. Because of this, it’s important to hire a photographer who not only focuses on great images, but also knows how to handle all of the logistical hurdles. We’ve got this down to a science, and we love these types of sessions and our clients!
Well, that’s a wrap for today, but we hope you’ll swing by again for future posts! We’ll continue going into the ways we can use photography to communicate your vision and get you noticed, along with our regular posts about recent sessions!
Connect with S18 Photography!
If you’re interested in how S18 Photography can help you build your brand… Drop us a line!