Pros vs. Joes III – NJ Real Estate Photographer


figured it was time to mix things up a little bit & do another “Pros vs. Joes” Real Estate Photography post.  (This is the third installment of our “Pros vs. Joes” series.  Check out the others here: “Pros vs. Joes I” and “Pros vs. Joes II“)

I’ll preface it with the fact that we’ve been privileged to have a number of real estate photography sessions recently working with some of the top agents in the southern NJ and Philadelphia, PA areas.  These agents are smart.  (The same goes for our other real estate photography clients… property management companies, the homeowners themselves, etc.)  They get it, and understand that spending a little bit on custom professional photography for their listings is an investment.  It allows them to put their money to work where it counts, and actually save money by skipping other, potentially less effective marketing options.

“Listings of homes with photos taken by professionals have about 61% more views than listings without—and that’s across all price tiers, according to research from Redfin, a real-estate brokerage firm.”

– Amy Hoak, The Wall Street Journal, August 26, 2012

Umm… wow!  61% more views… that’s a win any way you look at it.

It’s no secret that today, just about everyone is doing their home search online, and the agents are picking homes for their clients from online listings as well.  So why would you not want your online presence to be it’s strongest?

“Companies that sell products tend to be meticulous about the photography of the merchandise they’re advertising — the pictures are almost always crisp, detailed and attractive. So why is real estate photography so bad?”

– Mary Umberger, Chicago Tribune, July 26, 2012

Bottom line: awesome listing photos are powerful.  The photos below are examples of poor listing shots compared to our professional shots.  The difference is super clear.

When you see them, imagine you have a list of homes in front of you.  Based on the photos, which homes would go on your “yeah, let’s make that one of the first ones we look at” list, and which ones go on the “well, it looks good, but similar to this other one… let’s check out the nicer looking one first” pile?

“One of the most powerful tools you have when marketing your home for sale is amazing listing photography. No matter how fabulous your home is, it won’t sell if the listing photos don’t do their job. Your photos should be light, bright and welcoming so that potential buyers jump in and schedule a showing.”

–  Kristie Barnett, Houzz

(By the way, we are a featured Houzz photographer… be sure to check us out!)

Some last thoughts… a super big thanks to all of our awesome clients for remembering us for your photos.  And, just in case you’re wondering… no, we didn’t just cherry pick the worst shots we saw.  In fact, the “Joes” shots are pretty much average shots you would find on the MLS or any online search.  If you do a quick web search, you’re sure to find some real nightmare shots… lots of pets, owners in the images, crooked shots of million dollar homes, and photos with horrific yellow color casts!

Anyway, on to the photos & be sure to call us for your real estate photography!


“Before” – “Joe’s” dining room.


Shot by S18 Photography… light on to add a little bit of golden glow.


“Joe’s” kitchen & dining room shot.

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The real deal, by S18 Photography. And yes, I meant to leave the light in the back off…


“Joe’s” dining room.


S18 Photography’s dining room. Kinda like the previous… only not really.


“Joe’s” living room & dining room. He was going for the “cave” look.


S18 Photography’s shot of the living room & dining room… ah! I can hear the chorus of angels!


I guess “Joe” was really highlighting the stove & microwave in this kitchen shot.

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S18 Photography’s kitchen shot… crisp, clean, & bright.


Baby nursery shot. Honestly, If I was the baby, I don’t want to be anywhere near this place. I look at it an instantly hear Metallica’s “Enter Sandman.” “Sleep with one eye open!”


S18 Photography’s baby nursery shot. Ta da!


Completely unimpressive master bedroom shot.


Now we’re talkin’! The S18 Photography master bedroom shot!

Connect with S18 Photography!

Need professional photos for your real estate listing?  (A.K.A. – Sell the house quicker for more money.)  Drop us a line!

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