Back in late 2012, I left behind a job with the federal government, deciding instead to focus on building a photography business.  I embraced uncertainty, leaving the rat race in the rear view mirror, and placed a big bet on myself for success.  It turned out to be one of the best decisions I’ve ever made.

…for the past 33 years, I have looked in the mirror every morning and asked myself: “If today were the last day of my life, would I want to do what I am about to do today?” And whenever the answer has been “No” for too many days in a row, I know I need to change something.”

– Steve Jobs, 2005 Stanford Commencement Address

When your passion or hobby becomes your career, it can quickly start feeling like just another chore if you’re not careful.  So, how do you avoid the trap of letting things grow stale?  My friend Mark, a former photojournalist for the Philly Inquirer, advised me to always have a side project that interests you & keeps stoking the passion for what you do.

Having just finished reading James Altucher’s incredibly inspiring and incandescently-brilliant book “Choose Yourself,” I decided to seek out and highlight the journeys of other folks who had left the corporate grind and chosen themselves for success in the way I had.

The plan was simple.  I would offer them some portraits in exchange for their time, and the answers to a few questions.  I could create some magic behind the lens, and pass on some of their story to inspire others.

My sincere hope is that this will inspire others to be pro-active in pursuing their passions and choosing themselves to be successful.

If you know someone who might be perfect for the project, get them in touch with us!